1. INTRODUCTION

Shukify ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our platform, and conduct transactions through Shukify (the "Platform").

This Privacy Policy applies to all users of the Shukify Platform, including vendors, customers, and other users. Different types of information may be collected from different user types, as explained throughout this policy.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Platform. By accessing or using Shukify, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

Registration Information

Profile Information

Transaction Information

Communication Information

• Customer support inquiries and responses
• Feedback, reviews, and ratings
• Dispute resolution communications
• Marketing communications you opt into

2.2 Information Collected Automatically

Device Information

• IP address
• Browser type and version
• Operating system
• Device identifiers
• Mobile device information

Usage Information

• Pages visited and time spent
• Links clicked
• Search queries
• Products/services viewed
• Downloads and uploads
• Account activity and login history

Cookies and Similar Technologies

• Session cookies (temporary)
• Persistent cookies (remain after you leave)
• Web beacons and pixel tags
• Analytics tracking
• Third-party tracking technologies

Location Information

• General location based on IP address
• Precise location (only if you grant permission)
• Shipping address information

2.3 Information from Third Parties

Payment Processors

• Transaction verification data
• Payment status information
• Chargeback and dispute information

Third-Party Services

• Shipping and logistics providers
• Customer verification services
• Fraud detection services
• Analytics providers

Public Sources

• Business registration databases
• Public records
• Social media (if publicly available)
• Credit reporting agencies (for verification)

2.4 User Type-Specific Information

3. HOW WE USE YOUR INFORMATION

3.1 Providing and Improving Services

• Creating and maintaining your account (vendor or customer)
• Processing orders and payments
• Processing vendor payouts and managing commissions
• Providing customer support
• Resolving disputes and technical issues
• Personalizing your experience
• Developing new features and services
• Conducting analytics and research
• Facilitating transactions between vendors and customers

3.2 Communication

• Sending account notifications and updates
• Responding to your inquiries
• Sending promotional materials (if opted in)
• Notifying you of policy changes
• Sending payment and transaction confirmations
• Service announcements and updates
• Order status updates and shipping notifications
• Vendor performance reports and payment notifications

3.3 Legal Compliance and Protection

• Complying with legal obligations
• Enforcing our Terms and Conditions
• Protecting against fraud and abuse
• Investigating violations or misconduct
• Collecting fees and resolving disputes
• Protecting the rights, privacy, and safety of Shukify, vendors, and customers

3.4 Marketing and Analytics

• Understanding user behavior and preferences
• Creating anonymous aggregate data
• Measuring campaign effectiveness
• Improving marketing efforts
• Conducting surveys and research
• A/B testing and optimization

3.5 Business Operations

• Managing vendor relationships
• Processing tax and regulatory filings
• Maintaining business records
• Auditing and quality assurance
• Performance monitoring
• Risk assessment and management
• Vendor verification and compliance

4. HOW WE SHARE YOUR INFORMATION

4.1 Third-Party Service Providers

We share information with vendors who help us operate the Platform:

• Payment Processors: Process transactions and handle payments for both vendors and customers
• Shipping Providers: Facilitate order delivery (receive customer shipping address and order information)
• Customer Support Tools: Manage customer inquiries
• Analytics Services: Track usage and performance
• Email Service Providers: Send communications
• Hosting Providers: Store and maintain platform data
• Fraud Detection Services: Prevent fraud and abuse

All third-party service providers are contractually obligated to use your information only as necessary and to maintain confidentiality.

4.2 Information Sharing Between Vendors and Customers

4.3 Business Transfers

If Shukify is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, similar transaction or proceeding, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4.4 Legal Requirements

We may disclose your information if required by law or when we believe in good faith that disclosure is necessary to:

• Comply with legal obligations, court orders, or governmental requests
• Enforce our Terms and Conditions
• Protect the safety of individuals
• Prevent fraud or abuse
• Protect Shukify's rights and property

4.5 Aggregated and De-identified Information

We may share aggregated, de-identified information that cannot be used to identify you with third parties for research, marketing, analytics, and other purposes without restriction.

4.6 Information NOT Shared

We do NOT share sensitive information (such as credit card details or bank account information) with third parties except as necessary to process payments through PCI-compliant payment processors. Vendor bank account information is never shared with customers.

5. DATA SECURITY

5.1 Security Measures

Shukify implements comprehensive security measures to protect your information:

• Encryption: SSL/TLS encryption for data in transit
• Secure Storage: Encrypted storage for sensitive data
• Access Controls: Restricted access to personal information
• Firewalls: Network firewalls to prevent unauthorized access
• Regular Updates: Security patches and software updates
• Staff Training: Employee training on data protection
• Audit Logs: Monitoring and logging of data access

5.2 Limitations

While we implement industry-standard security measures, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your information. Any transmission is at your own risk.

You are responsible for:

• Maintaining confidentiality of your account credentials
• Notifying us immediately of unauthorized access
• Using secure passwords and changing them regularly
• Logging out after each session
• Not sharing your login information

5.3 Breach Notification

In the event of a data breach, Shukify will notify affected individuals as required by law. Notification will include:

• Nature of the breach
• Information that may have been compromised
• Steps you should take to protect yourself
• Our investigation findings
• Contact information for questions

6. YOUR PRIVACY RIGHTS AND CHOICES

6.1 Access and Correction

You have the right to:

• Access your personal information
• Correct inaccurate data
• Update outdated information
• Request a copy of your data

You can access and update most information through your account settings. For additional requests, contact us at privacy@shukify.com.

6.2 Data Deletion

You have the right to request deletion of your personal information, subject to certain exceptions:

• Information required by law
• Information needed to resolve disputes
• Information needed for fraud prevention
• Information necessary for business operations

Deletion requests will be honored within 30 days where applicable.

6.3 Marketing Communications

You can opt out of promotional communications by:

• Clicking the "unsubscribe" link in emails
• Adjusting notification preferences in your account
• Contacting us directly at support@shukify.com

Opting out of marketing emails will not affect transactional or service-related communications.

6.4 Cookies and Tracking

You can control cookies through:

• Browser settings to accept/reject cookies
• Clearing cookies from your browser
• Using private/incognito browsing mode
• Opting out of analytics tracking (if available)

Note: Disabling cookies may affect Platform functionality.

6.5 Do Not Track

Some browsers include a "Do Not Track" feature. We do not currently respond to Do Not Track signals, but you can control tracking through your browser settings and privacy preferences.

7. GDPR AND CCPA COMPLIANCE

7.1 GDPR (European Users)

If you are located in the European Union, United Kingdom, or EEA, you have additional rights under the General Data Protection Regulation (GDPR):

Your Rights:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with supervisory authorities

Legal Basis for Processing:

• Contract performance (user agreement with Shukify)
• Legal obligation (tax, fraud prevention)
• Legitimate interest (platform operations, security)
• Consent (marketing communications)

Data Protection Officer: For GDPR inquiries, contact our Data Protection Officer at dpo@shukify.com.

7.2 CCPA (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

Your Rights:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of sale of personal information
• Right to non-discrimination for exercising CCPA rights

Shukify's Practice:

We do not sell personal information to third parties. We share information with service providers only as necessary to provide our services.

Exercising Your Rights:

Submit requests at privacy@shukify.com or through your account settings.

7.3 Other State Privacy Laws

We comply with applicable privacy laws in other states including Virginia, Colorado, Connecticut, and Utah. If you have questions about your state's privacy rights, contact us at privacy@shukify.com.

8. DATA RETENTION

8.1 Retention Periods

We retain your information for as long as necessary to provide services and fulfill the purposes outlined in this Privacy Policy:

• Account Information: Retained while your account is active, plus 3 years after closure for legal/tax purposes
• Transaction Information: Retained for 7 years (required for tax reporting and dispute resolution)
• Payment Information: Not retained by Shukify; deleted by payment processor per PCI compliance
• Marketing Information: Retained until you unsubscribe
• Support Communications: Retained for 2 years for quality assurance and dispute resolution
• Analytics Data: Retained for 24 months (then aggregated)
• Vendor Performance Data: Retained for 3 years after vendor account closure
• Legal Holds: Retained as required by law or litigation

8.2 Deletion

Upon request or account closure, we will delete your information within 30 days, except where:

• Retention is required by law
• Information is needed to resolve disputes
• Fraud investigations are pending
• Information supports outstanding financial obligations

9. CHILDREN'S PRIVACY

Shukify is not directed to individuals under the age of 18. We do not knowingly collect information from children under 18. If we become aware that a child under 18 has provided us with personal information, we will:

• Delete such information promptly
• Close the child's account
• Not use the information for any purpose

Parents or guardians who believe a child has provided information to Shukify should contact us immediately at privacy@shukify.com.

10. THIRD-PARTY LINKS AND SERVICES

Shukify may contain links to third-party websites, applications, and services that are not operated by us. This Privacy Policy does not apply to third-party services, and we are not responsible for their privacy practices.

We encourage you to review the privacy policies of any third-party services before providing personal information. Your access to and use of third-party services is at your own risk.

10.1 Social Media

If you connect your Shukify account to social media platforms, we may receive limited information from those platforms consistent with your privacy settings. We recommend reviewing your social media privacy settings.

11. INTERNATIONAL DATA TRANSFERS

Shukify operates in the United States. If you access the Platform from outside the United States, your information will be transferred to, stored in, and processed in the United States.

By using Shukify, you consent to the transfer, storage, and processing of your information in the United States, which may have different data protection laws than your home country.

If you are located in the EU or other regions with data protection regulations, we implement Standard Contractual Clauses and other safeguards to ensure adequate protection.

12. COOKIES AND SIMILAR TECHNOLOGIES

12.1 What Are Cookies?

Cookies are small text files stored on your device that help us recognize you and improve your experience.

12.2 Types of Cookies We Use

Essential Cookies

• Session management
• Security and fraud prevention
• User preferences

Analytics Cookies

• Google Analytics for usage tracking
• Performance monitoring
• User behavior analysis

Marketing Cookies

• Remarketing pixels
• Conversion tracking
• Audience segmentation

Third-Party Cookies

• Social media tracking
• Advertising networks
• Analytics services

12.3 Managing Cookies

• Adjust browser settings to accept/reject cookies
• Clear cookies from your browser
• Use private/incognito browsing
• Opt out of analytics (if available)
• Install cookie management extensions

13. CALIFORNIA SHINE THE LIGHT

Under California Civil Code Section 1798.83, California residents have the right to request information about the categories of personal information we share with third parties for their direct marketing purposes.

To make such a request, please contact us at privacy@shukify.com with "Shine the Light Request" in the subject line.

14. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

15. CHANGES TO THIS PRIVACY POLICY

Shukify reserves the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting to the Platform.

Your continued use of Shukify following the posting of revised Privacy Policy means that you accept and agree to the changes.

Material changes will be announced at least 30 days in advance. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. ADDITIONAL INFORMATION

16.1 California Resident Information

We collect and use personal information consistent with CCPA requirements. We do not sell personal information to third parties.

16.2 Nevada Resident Information

If you are a Nevada resident, you may request that we do not sell your covered information. While we do not currently sell information, you may submit such requests to privacy@shukify.com.